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How to Market Your Mobile App?

Rachana
Nov 21, 2018
4 min read

By taking a decision of opting for mobile app, you helped yourself and your business in the right way. With the increase in usage of mobile apps, more than the usage of website, it is imperative that these apps engagement becomes necessary part of your digital marketing strategy. Just having an app will not be of any good to you. You need to put in special efforts for marketing the app so that it can show wonders for your business.

Latest generation tech-savvy entrepreneurs know the importance of mobile app marketing and hence they are on the front line to utilize the benefits of this source. There is huge potential in this direction and that is the reason why many modern day entrepreneurs are investing their time, effort and money in developing more than one mobile apps for their businesses. Since most of the entrepreneurs, whether tech-savvy or not, have got to know the importance of mobile apps for their business. Still, the number of people who are being successful in turning these potential estimates to solid results, is less. It is because they are yet to master the concept of app marketing.

Mobile app development is one major task and marketing the developed app is another big challenge. With huge number of mobile apps being available on the Play Store or App Market, it becomes very difficult for any mobile apps developer to get their audience convinced to download and use their app. If you are looking for the same information, you will get convincing answer in the following paragraphs:

1. Utilize ASO for Higher Rankings:

App Store Optimization i.e. ASO is simply the SEO of applications. When you optimize your webpage for search engines, it is called Search Engine Optimization. In the same way, when you optimize your app for app search engines, it is called App Store Optimization. This is the one earliest steps you need to take when you have developed and deployed an application.

As like normal SEO, ASO also focuses on the importance of titles, description, keywords, visual elements, thumbnails, etc. These are the things that create first impression about the app in the minds of the users. Hence they are to be taken utmost care and given due attention.

2. Engaging Visuals Attract the Eyes:

App Store search engines will provide you app good ranking when you have optimized it with proper titles, keywords, description, etc. But the game is not yet over. You need to create good visuals that are engaging, so that the customers will find interest to click on your app and know more, probably to download and use it.

Once you lose chance of a prospective user because of bad, clunky and blurred visuals, chances are that the prospective user is lost forever and will not return. The usability, content, interface, etc factors of the app will be known only when the user installs the app. Visuals are the thing that force the user to check out the app and its functionalities.

3. Webspaces Utilized Aptly:

Most of the app developers focus only on App Store for getting the traffic and downloads. But the successful person will think out of the box and create more avenues for marketing. One such good idea is to create microsites, niche sites, blogs, etc different kind of web spaces which help in bringing traffic for your mobile app page on the app store through your link.

These can be treated as landing pages or funnels, etc and they can be a substantial source for getting the attention and traffic. By constantly updating these microsites and niche sites you can easily make another avenue of getting audience for your apps. This will definitely give you an advantage in app store also.

4. Promotional Videos that Give Personalized Approach:

Videos are special ways of marketing, because they add visual and audio elements to your marketing lines. By creating videos even before the launch of your app, you can improve the awareness of your brand and create a sense of suspense. There is always demand for creative videos which carry a sense of personalization. People instantly connect to the videos that touch their heart. This kind of heart to heart connection is possible only through the use of visual contents.

Make use of your creative skills, use your voice to empower your message or call-to-action, for creating stunning videos. Let these videos can be short, but make sure that they are effective in creating a brand presence. When a user comes across few mobile apps, he or she is sure to choose and download the one whose video they have watched.

5. Turn Bloggers, Review Sites and Journalists your Way:

Soon after the launch of your website or mobile app, you may not have huge fan base. In such conditions, you can make use of existing influencers, bloggers, review sites and journalists who often have good size of fan base on their social media. All the time, the job of these journalists and influencers is to find the interesting and useful stories and curate them for their audience. This is where you need to jump in and get in touch with these influencers. By having them agree to post about your brand and mobile app in their stories, you can actually getting connected to large set of audience.

Having good relations with influencers, journalists, review sites will definitely add an advantage and will bring you good traffic in the long run. Apart from the traffic, it can bring your good authority and goodwill amongst your audience.

Above strategies are given just as an idea for you to develop your own strategies. You need to work these ideas and check which one is giving maximum results for your business. Only when your mobile app marketing is successfully, then only your mobile app development will justify its purpose. For the best mobile apps development company, visit FuGenX Technologies. One of the award winning mobile app development company in Bangalore, India.